JOB DESCRIPTION 

We are seeking a knowledgeable and experienced Public Relations Specialist who is passionate about travel and skilled in communication. This talented individual will enhance our brand image, manage media relations, and promote our services to a global audience.

As a Public Relations Specialist, you will play a crucial role in effectively communicating with various stakeholders, understanding their needs and concerns, and representing our company's image and values. You will craft compelling messages and strategies to enhance our brand reputation and engage with our audience. Your ability to manage media relations, respond promptly to inquiries, and address any issues that may arise will be essential in this dynamic role.

If you are passionate about shaping public perception, skilled in strategic communication, and thrive in a fast-paced environment, we encourage you to apply. We welcome candidates who are dedicated to delivering exceptional PR outcomes, fostering positive relationships, and contributing to our inclusive and diverse workplace culture.

Objectives of this role

• Develop and execute strategic PR campaigns to bolster the company's brand image and reputation in the market.
• Cultivate and maintain relationships with media outlets, influencers, and stakeholders to secure positive media coverage and partnerships.
• Create compelling content and messaging to engage and inform target audiences, driving awareness and interest in company initiatives and offerings.
• Act swiftly and effectively to manage any potential PR crises or issues that may arise, ensuring timely and transparent communication.
• Collaborate closely with marketing and other departments to align PR efforts with business objectives, contributing to overall growth and success.
• Uphold and promote the company's mission, values, and initiatives through consistent and effective PR strategies and communications.

Your Tasks

• According to the company's mission, understand and implement the main components of the brand (slogan, vision, terminology, etc.) both internally and externally, for society and customers.
• Develop, introduce, implement, and monitor branding documents.
• Develop the annual marketing plan and budget, defining established objectives, goals, and products to be achieved.
• Develop and implement strategic marketing documents, execute them, and monitor their effectiveness. 
• Continuously work to increase the company's awareness, including internationally.
• Initiate social campaigns to present the company positively and raise awareness.
• Participate in every tourism event.

Required skills and qualifications

• Proven experience as a Public Relations Specialist or similar role in the travel or hospitality industry.
• Strong understanding of PR techniques, media relations, and digital platforms.
• Excellent writing, editing, and communication skills.
• Creative thinker with the ability to generate innovative ideas and campaigns.
• Ability to work effectively under pressure and meet deadlines.
• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.