GT Motors - official dealer of International Brands Jaguar, Land Rover, Ford, Suzuki, BMW and Mini in Georgia - is seeking a dynamic and experienced Head of Marketing to lead marketing initiatives at our premier car dealership dedicated to delivering exceptional customer experiences. The ideal candidate will have a deep passion for cars and the automotive industry, coupled with a proven track record in developing and executing successful marketing strategies
Head of Marketing
Responsibilities:
Developing and ensuring a consistent marketing strategy and planning based on customer needs
Conducting market research and strategic planning
Establishing and implementing a marketing strategy for dealership
Coordinating dealership customer communications
Coordinating marketing initiatives and events
Coordinating potential marketing opportunities across dealership departments
Takes the opportunity to develop conversations with customers to find out more about them and build relationships (e.g. at customer events)
Ensures any requests from a customer are handled promptly and accurately so that the customer’s expectations will be met
Improving dealership customer experience and ensuring customer feedback is accurately captured
Planning, steering and controlling overall marketing budget, incl. measures and aligning with corresponding KPIs and management report
Heads regular Marketing meetings with the Retailer’s Sales and Aftersales teams to agree plans and report progress
Tracks progress to ensure that each element of marketing activity is delivered to time, quality, cost and spend targets and provides management information that is transparent and dependable
Takes a proactive approach to identify any recurring problems which affect the customer experience, supports projects to deliver continuous improvement to ways of working
Monitoring sub-dealer marketing activities
Leads, mentors and inspires the Marketing Team, fostering a collaborative environment that encourages creativity and innovation.
Requirements
A genuine enthusiasm for cars and the automotive sector is essential.
Minimum 5 years of relevant work experience in marketing within the automotive industry or a related field.
Demonstrated success in developing and executing effective marketing strategies that drive sales and customer engagement.
Strong leadership and team management capabilities, with experience in building high-performing teams.
Ability to analyze data and market trends to inform decision-making and strategy development.
Strong creative and strategic thinking skills, with a focus on innovative marketing solutions.
Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.
Familiarity with digital marketing tools, CRM systems, and analytics platforms.
Professional experience of working with and managing agencies and internal company resources
Strong command of English, both written and verbal
Preferred Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus
Experience with content marketing, and social media management